Search for trending topics to view the generated wordcloud images and sentiment analysis from tweets and youtube comments. Insight into the general public's underlying sentiment on the keyword searched with the machine learning powered sentiment analysis.
Targeting tool to help you get started on your campaigns based using the power of Universal Customer View. Filter using shopping behavior, payment methods or user demographics (and more filters to come).
SKU In-Depth Analysis - Trend and Association analysis for SKUs.
WiFi Usage Heatmap Superset - Map visualization of WiFi usage per SM Mall.
Campaign Effectiveness Dashboard Coming Soon
Powered by: PowerBI
Campaign Overview - The dashboard shows top-level summary of all campaigns highlighting performances on broadcast delivery, promo take-up, sales contribution and campaign mix.
Campaign Analysis - The tool provides in-depth analysis on campaign performance with focus on broadcast value-added and supported by metrics on key campaign drivers. Age group, gender and location breakdowns were also added to show customer response per demographics segment. Daily promo availment trend is overlayed with broadcast blast to provide insights on the best time to broadcast.